Client Campaign Portfolio
I developed a campaign strategy that blends public relations and advertising tactics to build awareness and encourage action for Brandy Melville's new restaurant Chill Since '93. This final project is to showcase how my writing developed over the years with a range of deliverables suitable for print, broadcast and social platforms.
News Release
Document that conveys newsworthy information about Chill Since '93 to the news media
Audio Advertisement Script
Motivating listener to take a call of action and visit Chill Since '93
Media Pitch
Strategic message to persuade an individual journalist to write the story described in the pitch.
Print Advertisement
Paper-based advertisement that includes a headline, a visual, and a short section of promotional writing.
Branded Content Feature
Human interest story that highlights Chill Since '93
Strategic Media Planner
Clear strategic message that is the heart of the advertising campaign